Have You Ever Heard of a Marketing Funnel?

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The sales funnel was often cited as a strategy, but as you can see today we are going to talk about a new adaptation with a similar name, the MARKETING funnel. This change was caused when we abandoned the idea of ​​using only the commercial team to structure this journey and started to also include the marketing team from start to finish and not just at the top of the funnel. This new format promises to be more assertive and interesting in many ways, so keep reading to learn more about it! What is a marketing funnel? As everything changes and evolves, in the world of digital marketing too and this is still potentialized in a shorter time. So ways of working with both inbound marketing and content marketing are constantly being improved. Currently, in addition to directing your target audiences, with this method applied, everything becomes even more specific and in a much more effective way, as it is possible to identify exactly which paths the consumer has been following until its completion.

This journey acts exactly in this regard, identifying and following up from the first moment of customer interaction with the brand, going until the moment of finalizing the purchase. This tool is also important for the development of more attractive actions and campaigns to guide the persona in their conversion stages. The marketing funnel has the function of helping lead paths and having enough information to use consumer Colombia Email List behavior in favor of the company. What is the difference between sales funnel and marketing funnel? Before actually informing the difference between the two, it is important to emphasize that when the two unified strategies are used, their results are also enhanced. Mainly thinking about the digital world and how much more personalized experiences through the use of data favor these actions. In general, the strategies are very similar.



The biggest difference is that in the marketing funnel more resources and tools are used that facilitate the knowledge of who the consumers are, thus being able to identify their “pains” and offer them more targeted means of curing them. The marketing funnel represents your audience's journey, it is with this method that it becomes possible to follow up from the customer's first contact with your company and prepare him to continue until the moment of finalizing the purchase, and can also be used in actions of after sales. After this moment, the second stage enters, which is focused on the sales funnel, where the commercial team receives already qualified leads, which appear with their desire for offers and ready to receive proposals. At that point, the focus becomes the conversion of that deal . Even though their objectives are different, where one understands the customer and the other converts him into a sale, this union of both is interesting , the beginning to qualify who will actually have a desire for the offer and the end to then deliver the best proposal to the consumer.